Business Academy (ERESA)
Offered through Eaton RESA in partnership with Davenport University
Students who complete the 60 credit hour requirements of this program through year 13 will receive an Associate Degree in Business Administration.
Program Location
Davenport University - Lansing Campus
Program Description
In this program students will learn contemporary business principles, practices and terminology. The major functional areas of business, including short and long-term financing (including the securities market), forms of ownership, banking, marketing and management are examined. Students will also receive a foundation in basic management principles. The four universal functions of management (planning, organizing, leading and controlling) are explored. Additionally, the role of marketing in society and in the success of an organization will be studied. Through critical thinking exercises and case analysis, students become familiar with the primary tools of marketing including market segmentation, product, pricing, marketing communication, research and marketing channel strategies.
Student learning outcomes include but are not limited to:
- Research and critically evaluate potential professions
- Establish expectations of effective interpersonal relationships, teamwork and communication in diverse workplaces and academic environments
- Plan and support business decisions using credible external and appropriate internal business information
- Consider the major roles and functions of business in a free market, private enterprise system
- Understand the basics of marketing, finance and accounting, operations management, and human resources management, including the tools and reports used
- Define, explain and apply the planning function of management
- Describe, explain and analyze the organizing function of management
- Define, discuss, demonstrate and develop the leadership function of management
- Analyze the marketing mix and interpret the major decisions each component involves
- Compare marketing activities with the other functional areas of an organization
- Evaluate the concept of marketing segmentation and target market selection
- Explain the relationship between marketing, its environments and its role in society
